Athletics

The Challenges

Athletes don’t fail for lack of skill. They fail when pressure, stress, and burnout get in the way.

  • 91% of high school athletes report stress tied to fear of failure and self-imposed pressure (Ward et al., 2023).
  • 35% of elite athletes experience significant mental health challenges from competition demands (McLean Hospital, 2025).
  • 70% of kids quit organized sports by age 13, most citing burnout or lost enjoyment (AAP, 2024).
  • College athletes with high competitive anxiety are 2–3× more likely to develop burnout symptoms (Lin et al., 2024).
  • Athletes with burnout face a 2–4× higher risk of depression and anxiety compared to peers (Madigan et al., 2023).
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The Solution

At Brian Hite Global, we eliminate pressure and reframe stress so athletes can perform with clarity and confidence.

Our FACTs™ Framework—Focus, Arousal, Confidence, Tenacity—gives athletes:

  • Control over attention and focus.
  • Tools to regulate energy and arousal.
  • Confidence built from real ability and preparation.
  • Tenacity to sustain motivation and avoid burnout.
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The FACTs™ Framework

Your blueprint for thriving in high-stakes environments

  • FOCUS
    Direct attention to what matters most.
Cut through distractions and anchor on the task at hand.
  • AROUSAL
    Regulate your energy levels.
    Use activation—not anxiety—to fuel performance.
  • CONFIDENCE
    Believe in both your skills and that success is possible.

    Confidence = Can Do + Can Happen.
  • TENACITY
    Stay with it.

    Reframe challenges, reinforce your resources, and keep moving forward.

The Outcomes

When athletes apply FACTs™, the results are clear:

Sharper Focus

Athletes trained in psychological skills (goal setting, imagery, relaxation, self-talk) show significant gains in attention control and reduced distraction under pressure (Ballıkaya & Saraç, 2024).

Healthier Athletes

Coaching interventions measurably improve both well-being and performance outcomes in sport settings (Theeboom et al., 2014).

More Consistency

Roughly 78% of studies confirm that greater mental resilience leads directly to stronger athletic achievement (Hsieh et al., 2023).

Confidence Restored

Targeted interventions cut competitive anxiety by 20–30%, improving execution under stress (Lin et al., 2024).

Motivation Sustained

Youth athletes supported with autonomy and enjoyment show much higher persistence rates, while those without drop out at far higher levels (García Calvo et al., 2010).

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How We Help

6-Week Intensives (Max 10 Athletes)

Small-group cohorts capped at 10 participants. Over six weeks, athletes train together using the FACTs™ framework through guided exercises, accountability, and real-world application. Designed to deliver both individual breakthroughs and team synergy.

High-Stakes 1:1 Coaching

Personalized coaching for athletes competing at the highest levels. Sessions target clarity, composure, and consistent execution under pressure, tailored to your sport and goals.

Workshops

Group sessions for teams, schools, and athletic departments. Equip athletes, coaches, and parents with a shared system to eliminate pressure and prevent burnout.

Retainers

Ongoing partnerships that combine workshops, intensives, and direct access—embedding FACTs™ into the culture of your athletic program.

Don’t let pressure, stress, or burnout steal the game.

Book a Discovery Call
Take the FACTs Assessment